🇲🇾 Malaysia Affiliate Marketing Tool

Stop Paying Affiliates on Gut Feeling.

AffTrack.my is the first affiliate management tool built for Shopee and Lazada sellers in Malaysia — track every coupon code, calculate every ringgit, automatically.

Join Beta Free

Beta access is free for 3 months. No credit card required. First 20 merchants only.

⚠️ This proposal is a market research simulation. All pricing, cost estimates, and financial projections are simulated data for planning purposes only.

USD 14.8B
Malaysia E-Commerce GMV (2024) — growing 19.5% YoY
47.1%
Share of online spending by Chinese Malaysians (only 22% of population)
RM 11.30
What Shopee takes from every RM 100 you sell (since 2025)
Zero
Dedicated affiliate tools built for Shopee/Lazada sellers in Malaysia
The Problem

It's 2 AM. The spreadsheet still doesn't add up.

Ah Ming runs a home goods store on Shopee. Last month, he made RM 38,000 in sales. He has 14 distributors — mostly friends, relatives, and a few micro-KOLs — each with their own discount code.

On the last day of every month, Ah Ming opens a new Excel sheet and starts copying order numbers by hand. Which order used Jia Ling's code? Which one was David's? Did this order count because the customer typed the code wrong and the system still accepted it?

Two hours in, he has three different commission totals. He picks the middle one and sends it over WhatsApp. Two of them push back. One goes quiet. He pays what they agree on — not what the data says — because the data doesn't exist.

This happens every single month. For 400,000 small merchants selling on Shopee and Lazada in Malaysia, the "affiliate program" is a handshake deal managed in chat history. The tools that exist — Tapfiliate, Refersion, Impact — are all built for Shopify. They don't work with Shopee. They never will.

How It Works

Three things. That's all you need.

🎟️

Coupon Code Tracking

Every affiliate gets a unique code. Every order gets traced.

Each distributor or KOL gets their own discount code — unique, shareable on WhatsApp or Instagram. When a customer uses that code at Shopee or Lazada checkout, the order is automatically recorded under that affiliate. No pixels. No extensions. No guesswork.

📊

Commission Dashboard

Your numbers in one place. Theirs too.

You see the full picture: total orders, total commission owed, and which affiliates are actually driving sales. Your affiliates see their own dashboard — their orders, their earnings, their conversion rate. When everyone sees the same numbers, the WhatsApp arguments stop.

Settlement Summary

The system calculates. You approve. You pay.

At the end of each month, AffTrack.my generates a settlement report — each affiliate, what they're owed, confirmed orders only. Returns and cancellations are automatically excluded. You review, confirm, and bank transfer. No spreadsheets. No disputes.

Why It Works

Why Not Cookies?

Most affiliate software tracks by dropping a small file (a "cookie") inside your customer's browser. It sounds simple, but it breaks constantly.

Apple's iPhones now delete these tracking files within 24 hours. If your customer sees your affiliate's post on Monday and buys on Tuesday, the sale is never recorded. On top of that, Shopee and Lazada are closed platforms — they don't allow third-party tracking code inside their checkout pages at all. Your pixel simply can't get in.

Coupon codes are different. The code travels with the customer: they copy it, paste it, and use it. The moment it's applied at checkout, the attribution is recorded — 95–100% accurate. This isn't a workaround. It's the right tool for how Southeast Asian e-commerce actually works.

Tracking Method Comparison Cookie AffTrack.my
iOS Compatibility ❌ Expires in 24 hours ✅ Completely unaffected
Shopee / Lazada Support ❌ Not compatible (closed platform) ✅ Fully compatible
Attribution Accuracy ⚠️ 60–70% ✅ 95–100%
Merchant Visibility ❌ Opaque (requires backend lookup) ✅ Real-time transparent dashboard
Setup Complexity ❌ Requires tracking pixel ✅ Just create a coupon code
Cost Structure

Startup Cost & Time Investment

Development cost based on Taiwan full-stack engineer market rate: NT$2,000 / hour

⚠️ Simulated estimates for planning purposes only

💻 Development Investment
MVP Development (4 weeks, ~160 hrs) NT$320,000
Coupon tracking + commission dashboard
Month 3–6 Feature Depth (~80 hrs) NT$160,000
Multi-channel tracking, auto settlement
Month 7+ E-commerce Module (~120 hrs, if needed) NT$240,000
If SaaS merchants request direct checkout
Year 1 total dev investment: NT$480,000 (MVP + depth)
☁️ Monthly Infrastructure (Pro Tier)
Vercel Pro MYR 87 / mo (USD 20)
Custom domain + unlimited bandwidth
Supabase Pro MYR 109 / mo (USD 25)
8GB DB + 50GB storage
Domain (afftrack.my) MYR 8 / mo (MYR 96/yr)
Stripe MYR 0 setup (2.9% + RM1.20/txn)
Monthly infrastructure: MYR ~204 / month (Pro tier)
📊 MAU Scale vs Monthly Cost (Simulated)
MAU Vercel Supabase Stripe Total/mo
1,000 MAU Pro MYR 87 Pro MYR 109 ~MYR 30 (commission txn fees) ~MYR 226 / mo
5,000 MAU Pro MYR 87 Pro MYR 109 ~MYR 120 (commission txn fees) ~MYR 316 / mo
10,000 MAU Pro MYR 87 Pro MYR 109 (monitor usage) ~MYR 220 (commission txn fees) ~MYR 416 / mo

⚠️ Simulated estimates. Stripe fees depend on actual commission settlement transaction volume.

📈 Shopee Fee Increase (per RM 100 sold)
2023RM 6.50 deducted
6.5%
2025+ RM 11.30+ deducted ↑ 74%
11.3%

Source: Shopee Seller Centre official announcements (Aug 2024, Jul 2025)

Pricing

Simple pricing. No surprises.

Start with Basic. Upgrade when you're ready. Cancel anytime.

⚠️ Simulated pricing — not actual launch pricing

Basic
RM 99/ month

Everything to get started.

  • Up to 20 affiliate codes
  • Real-time order tracking via coupon codes
  • Commission dashboard (merchant view)
  • Monthly settlement summary report
  • Email support

For sellers doing RM 5,000–20,000/month GMV running their first affiliate program.

Start with Basic
Most Popular
Pro
RM 199/ month

For sellers scaling their network.

  • Unlimited affiliate codes
  • Everything in Basic
  • Individual affiliate login portal
  • Performance analytics: top performers, conversion rates
  • Automated payout reports with bank transfer summary
  • Priority support (WhatsApp direct line)

For sellers doing RM 20,000–50,000/month GMV with 10+ active affiliates.

Start with Pro

Beta pricing locked for life. Merchants who join in the first 3 months keep their rate permanently.

Financial Projections

Breakeven at just 20 paying merchants.

⚠️ Simulated financial projections — not actual data

Milestone Merchants MRR Profit
Month 1–2 3 MYR 297 Validation
Month 3–4 20 MYR 2,980 Breakeven ✅
Month 6 40 MYR 5,960 +MYR 5,500 / month
Month 12 100 MYR 14,900 +MYR 13,000 / month
Month 18 200 MYR 29,800 +MYR 26,000 / month
Roadmap

From zero to paying customers in 90 days.

1
Weeks 1–2

Validate Before Building

  • Interview 10–20 Shopee/Lazada merchants
  • Confirm willingness to pay RM 99/month
  • Identify 3 Beta users willing to test
2
Weeks 3–8

Build the MVP

  • Develop coupon code tracking engine
  • Launch merchant dashboard + affiliate portal
  • Deploy to Beta users — real data, real feedback
3
Month 3

Hit Breakeven ✅

  • Convert 20 paying merchants (MRR: MYR 2,980)
  • Initiate remote Sdn Bhd company registration
  • Begin word-of-mouth through merchant networks
Join the Beta

Be the first 20 merchants.

You've been calculating commissions by hand long enough. AffTrack.my is in Beta — the first 20 merchants get 3 months free, no credit card, no risk.

What you'll get
  • Full access to all Pro features for 3 months, free
  • Direct line to the founder — your feedback shapes the product
  • Beta pricing locked for life after the free period
What we need from you
  • 30-minute onboarding call
  • Tell us honestly what works and what doesn't
Apply for Beta Access

Currently accepting applications from Shopee and Lazada merchants in Malaysia. We review each application personally — you'll hear back within 48 hours.

"I used to spend 3 hours every month settling affiliate commissions. Now it takes 10 minutes."

— Beta merchant, Selangor (home goods, Shopee)